Creating a more interesting alternative Halloween.
The Dos Equis Masquerade is a 360 program that extended the brand's typical summer season by creating a unique twist to the Halloween season.
The Dos Equis's Masquerade was surreal ballroom affair in E+S and proprietary events; all proving that things get more interesting when you put on a mask.
I was the creative lead of events and sponsorships since its inception in 2012, and took over as the creative lead of the entire 360 campaign in 2014; which included branding, POS design, sponsored events, and a 2200 person proprietary finale in New Orleans.
ROLE: Creative Lead at Mirrorball
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